About Us

Who We Are

Rep-Lite is the obvious solution to an industry experiencing a perfect storm scenario. With increased risk and higher expectations, all in the midst of cost compression, industry providers are searching for alternative cost-effective remedies in their ever-competitive environments. Rep-Lite offers its clients a results-proven model that allows for the preservation of time and resources while increasing the quality service.

In addition, our clients experience a significant decrease in operational costs while improving efficiency and building customer loyalty both in their current lines and through expansion of additional ancillary products and service offerings. With a proven model in diverse industry platforms and extensive industry experience, Rep-Lite is changing how manufacturers accomplish business.

So we thought what if there were a different way? What if we trained skilled field reps and sales professionals in a whole new approach and made them a welcome addition to any medical facility or care clinic. Learn more about how our process is revolutionizing healthcare.

Our Story

After being in the trenches of the healthcare industry for many years, and now having the opportunity to experience hospital administration from an entirely different angle, we’ve been able to take that insider expertise and craft a specialized medical manufacturer support service that addresses the specific challenges that industry professionals continue to face.

On the surface, what we do can seem a bit complicated, but those who know the challenges – those who have been in those same trenches along with us – will understand and appreciate the unique services that Rep-Lite provides.

After almost 30 years of experience in the medical device and equipment industry, we’ve seen the inefficiency that hospital administrative members and other healthcare personnel undergo when having to structure their daily routines around a multitude of field reps and vendor sales and support teams. Though an integral component of healthcare, device and equipment representatives have often been unfairly blamed for procedural inefficiency.

About Our Founder

Mr. Barnett has held many senior level executive positions within the medical device arena. Mr. Barnett is a performance-driven sales leadership executive with expertise in building client relationships, developing and executing winning sales strategies, and the selection and development of top talented teams. Mr. Barnett is recognized as a leader with a reputation for advancing successful business development campaigns, leveraging core strengths, and capitalizing on solid client relationships.

Mr. Barnett holds a bachelor’s degree in Health Services Administration from the University of Hawaii. His background includes building businesses with companies like Stryker and Intuitive Surgical over the past 25 years. Mr. Barnett is a visionary who commonly recognizes “outside the box” opportunities while driving the current business to surpass established goals which has allowed him to function in a consulting capacity for several top industry leaders. Mr. Barnett currently serves as Founder of Rep-Lite.  He is responsible for spearheading a strategic development process that allows both manufacturers and facilities to experience maximized potential with limited resources. Mr. Barnett has initiated & instituted this process to allow several manufacturers to experience exponential growth within the divisions that it was applied. Mr. Barnett has a proven track record of over 30 years of achieving or surpassing planned goals in every position.

What’s Being Said About Us

Expert Testimonial

Rep-Lite is able to de-risk the hiring process while offering a strategic operational efficiencies. Anyone looking to compete in today’s cost conscious age of healthcare should consider Rep-Lite for paradigm shifting business models that produce results.

Saul Marquez, Founder

Outcomes Rocket Podcast

Client Testimonial

Mark is “Johnny on the spot” with myself and our customers.

For example, yesterday a large account had equipment break down. I called Mark early in the morning and he switched his entire day around to make sure this account’s issue was fixed and he could clean their carts. The OR manager texted me immediately and thanked me profusely for Mark jumping on their issue so quickly.

He’s honest, reliable, and I can always count on him. I’ve asked him to meet me at unrealistic early hours of the morning and also stay late and he is always there.

Thanks, Mark, for all you do for us. I would be lost without you. There is no doubt you play a large part in our success here in the Bay area.

Sales Representative

Current Client

Public Comment

Rick Barnett is one of the most innovative minds in our industry because he understands how to align the needs of the patient, the payer, and the provider. This is a very interesting model that removes a lot of litigation and regulatory risk. I can imagine payers literally buying into this company to ensure that technology is used prudently and on-label. Same goes for hospitals and IDNs, HMOs… Kaiser?

Michael Tar, Senior Product Development Strategist